Third-Party Cookies And The Open Web

Eugene Cherny, Nativo SVP of Product, breaks down the impact third-party cookies have on the open web.

As we approach a world without third-party cookies, it’s imperative brands understand what they’re losing - and what they have to gain.

In our latest Natively Speaking video, Nativo SVP of Product, Eugene Cherny, discusses the impact losing third-party cookies will have on tried and true marketing tactics like data targeting, attribution, frequency capping and even opt-out storage before diving into some solutions.

For more information on what our cookieless future looks like, check out our additional resources:


Eugene ChernySVP, Product, Nativo
Eugene ChernySVP, Product, Nativo


Predictive Audiences 101

Everything You Need to Know About Predictive Audiences

Predictive audiences are changing the way businesses connect with their customers


Nativo's Justin Choi and Mark Putrus: Named Finalists for Executive Partnership of the Year at the 2024 Transform Awards

Nativo’s power pair named finalists for 2024 Transform Awards

People & Passions

How We Work At Nativo

Join Nativo: Embracing the Future of Work