Third-Party Cookies And The Open Web

Eugene Cherny, Nativo SVP of Product, breaks down the impact third-party cookies have on the open web.

As we approach a world without third-party cookies, it’s imperative brands understand what they’re losing - and what they have to gain.

In our latest Natively Speaking video, Nativo SVP of Product, Eugene Cherny, discusses the impact losing third-party cookies will have on tried and true marketing tactics like data targeting, attribution, frequency capping and even opt-out storage before diving into some solutions.

For more information on what our cookieless future looks like, check out our additional resources:

Featured:

Eugene ChernySVP, Product, Nativo
Eugene ChernySVP, Product, Nativo


Other Resources
No items found.

Nativo Inventory Delivers 40% Higher AU Scores Than Industry Benchmarks

Read More
Native Advertising 101
Press

The Advertising Industry is Missing the Point on Agentic AI

Read More
Content Marketing 101
Press

The Missing Piece of the “Outcomes Era” Debate

Read More

See what Nativo can do for your brand

Get Ranked Today