Third-Party Cookies And The Open Web
Eugene Cherny, Nativo SVP of Product, breaks down the impact third-party cookies have on the open web.
As we approach a world without third-party cookies, it’s imperative brands understand what they’re losing - and what they have to gain.
In our latest Natively Speaking video, Nativo SVP of Product, Eugene Cherny, discusses the impact losing third-party cookies will have on tried and true marketing tactics like data targeting, attribution, frequency capping and even opt-out storage before diving into some solutions.
For more information on what our cookieless future looks like, check out our additional resources:
- Nativo Participates In IAB UK Whitepaper On Contextual Targeting
- You’re Missing 40% Of Your Audience. Here Are The Consequences.
- Thriving In A Privacy-First World
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