Third-Party Cookies And The Open Web

Eugene Cherny, Nativo SVP of Product, breaks down the impact third-party cookies have on the open web.

As we approach a world without third-party cookies, it’s imperative brands understand what they’re losing - and what they have to gain.

In our latest Natively Speaking video, Nativo SVP of Product, Eugene Cherny, discusses the impact losing third-party cookies will have on tried and true marketing tactics like data targeting, attribution, frequency capping and even opt-out storage before diving into some solutions.

For more information on what our cookieless future looks like, check out our additional resources:

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Eugene ChernySVP, Product, Nativo
Eugene ChernySVP, Product, Nativo


Resources

Deals & Packages

The Ultimate Guide to Maximizing Brand Impact During the Back-to-School Season

Connect authentically with the vibrant community of students, parents, and educators

Predictive Audiences 101
Research

How to Unlock Marketing Success with SPARC: A Superior Alternative to Cookie-Based Targeting

SPARC represents the future of audience targeting

Webinar

Stale Cookies: It's Time To Move On Even As Google Keeps Stalling

Watch our on-demand webinar to learn recent developments and strategies for advertisers to reach audiences effectively, while maintaining user privacy.