PhocusWire | June 1, 2020 - In her recent article for PhocusWire, Nativo Travel Lead Rachel-Jean Firchau outlines four tips for DMOs to create successful, holistic content strategies in our next normal.
Relationships with travel are changing as we enter our next normal. As safer-at-home restrictions begin lifting, DMOs should focus on local and drive-market travelers that are comfortable traveling to destinations near their homes.
Now isn’t the time to continue with business as usual. DMOs should experiment with new content formats, including virtual guides, restaurant roundups, road trip routes and more to engage and inspire consumers as they begin thinking about localized travel.
Right now readers are consuming more content than ever, referencing their favorite blogs and relevant publications for information. DMOs should consider partnering with the right influencers, especially those who are local, to help communicate pertinent information on reopening plans, etc.
It’s important to remember that the strength and number of content distribution channels is almost as important as the content itself. DMOs should extend the lifecycle of their content by distributing it across both owned and operated channels and trusted third party providers.
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Nativo worked with a leading beauty retailer to create educational content, amplifying LGBTQ+ voices and beauty brands