Digital Content Next | September 8, 2021 - Why is Big Tech working so hard to build trust in their respective walled gardens? Publishers are now so focused on trust because it is necessary in increasing ad revenue. In this new trust-based world of content and advertising, publishers enjoy implicit goodwill from their audiences, which converts into business. What is the opportunity for publishers? It’s a chance to differentiate themselves from Big Tech as the embodiment of stewardship with regards to consumer data.
Read the full Article on Digital Content Next
Brands that embrace predictive, engagement-driven audience building will set themselves up for stronger performance in the years ahead
Read More
Delivered to Better Audiences: How to Unlock Incrementality in 2025
Brands need to reach audiences in environments that enhance trust, attention, and brand favorability
Read More
Served in Better Places: Why Direct Publisher Access Matters More Than Ever
Better insights both inform your strategy and actively improve it, every step of the way
Read More
Validated by Better Insights: Why Deeper Intelligence Is the New Competitive Advantage
