Digital Content Next | September 8, 2021 - Why is Big Tech working so hard to build trust in their respective walled gardens? Publishers are now so focused on trust because it is necessary in increasing ad revenue. In this new trust-based world of content and advertising, publishers enjoy implicit goodwill from their audiences, which converts into business. What is the opportunity for publishers? It’s a chance to differentiate themselves from Big Tech as the embodiment of stewardship with regards to consumer data.
Read the full Article on Digital Content Next
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric
Read More
Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion
Read More
Nativo Hires TripleLift Veteran Michael Lehman as Its New President
.png)
Understanding the differences between commerce media and retail media is crucial to developing effective advertising campaigns
Read More
Commerce Media vs. Retail Media: The Differences Marketers Need to Know
