Digital Content Next | September 8, 2021 - Why is Big Tech working so hard to build trust in their respective walled gardens? Publishers are now so focused on trust because it is necessary in increasing ad revenue. In this new trust-based world of content and advertising, publishers enjoy implicit goodwill from their audiences, which converts into business. What is the opportunity for publishers? It’s a chance to differentiate themselves from Big Tech as the embodiment of stewardship with regards to consumer data.
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