Uncover the Story in Your Data: Translate Insights Into Compelling Content

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client — or producing new content that drives results, as opposed to shouting into the void.

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Watch these clips that detail best practices on how to translate data into compelling insights.

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Great insights are a starting point, not a finish line.

Learn how to use insights to make smarter content decisions. 

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The insights checklist

Ask yourself if is an observation or an insight, if it is actionable, repeatable, and so what.

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How to use the insights checklist

Understand how to use the checklist in practice.

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Potential Pitfalls

We have our 4 question checklist to steer you in the right direction, but here are three potential pitfalls to watch out for. 

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How to sell with insights

Learn how to use that information to secure more revenue.

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Download the full webinar, "Uncover the Story in Your Data: Translate Insights Into Compelling Content", an Adweek x Nativo webinar, on demand now to learn:

• The difference between data points, observations and insights
• How to derive insights from data points
• Tips for utilizing insights to drive your content strategy and craft a compelling story

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