Visit St. Pete/Clearwater Sees 90% Increase in Click-Through Rate with SPARC, powered by Nativo Predictive Audiences

Issue

Visit St. Pete/Clearwater sought to generate and maintain awareness among potential travelers, engaging them with personalized and compelling content while driving site visitation on VSPC.

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Idea

Expand VSPC's engaged audience using SPARC, powered by Nativo Predictive Audiences to drive meaningful interactions via Nativo's Native Article with Skins Format by:

• Finding new cookieless engagers: SPARC, powered by Nativo Predictive Audiences, leveraged VSPC's historical engagement data to build a custom audience model based on behavior, activating VSPC-based target audiences with travel and adjacent interests
• Driving full funnel outcomes: Nativo's eye-catching Native Article with Skins format maximized visual impact, which drove action and built awareness among broader local audiences

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Visit St. Pete/Clearwater was very impressed with the efficient and effective results from SPARC to reach our visitor profile within our targeted markets.

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Results like this deliver meaningful engagement and a positive ROI from bookings measured by our media tracking products.

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– Eddie Kirsch, Director of Digital and Data for Visit St. Pete/Clearwater

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Impact

Our VSPC campaign exceeded all KPI's with SPARC, powered by Nativo Predictive Audiences:

• 90% increase on overall Click Through Rate
• 29% increase on overall time spent on content
• 46% increase on overall Call to Action Rate

Our SPARC results proved the efficacy of Nativo's cookieless solution in expanding engaged pools for Visit St. Pete/Clearwater beyond our standard contextual and cookie-based targeting.

Fill out the form below for an on-demand demo to see how your brand can leverage SPARC, powered by Nativo Predictive Audiences, as you plan for a cookieless future.

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