Why the End of Cookies Spells a Brighter Future for Online Advertising

Celebrating the Demise of Third-Party Cookies: A Brighter Future for Digital Advertising and Data Practices

In the world of digital advertising, the demise of third-party cookies is imminent, with Google's delay until 2024 underscoring the inevitable shift away from cookie-driven marketing. This change promises substantial benefits for marketers and customers alike. One significant advantage lies in the potential for a vastly improved customer experience, steering away from the cold and calculated interactions often associated with third-party cookies. By centering their approach around customers rather than algorithms, businesses can usher in a new era of personalized and customer-focused advertising. For an in-depth exploration of this transformative shift, head over to Entrepreneur.com to read "Why the Death of Cookies Will Make Online Advertising Better."

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Predictive Audiences 101

Everything You Need to Know About Predictive Audiences

Predictive audiences are changing the way businesses connect with their customers

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Nativo's Justin Choi and Mark Putrus: Named Finalists for Executive Partnership of the Year at the 2024 Transform Awards

Nativo’s power pair named finalists for 2024 Transform Awards

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Join Nativo: Embracing the Future of Work