Increase Performance, Amplify Engagement,
and Eliminate Data Fees.

Our cookieless solution SPARC - powered by Nativo Predictive Audiences - gives your content the outcomes it deserves.
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Nativo’s proprietary, privacy-compliant technology drives 3x better performance than cookies
Revolutionizing the way media buyers and sellers connect advertisers with high-value audiences, SPARC, powered by Nativo Predictive Audiences, provides a sustainable cookieless solution.

Analyzing over 5BN data points daily, SPARC builds an audience model that understands how users interact with content, what they’re most receptive to, and what topics, formats, & environments will convert.
How SPARC Works
Turn your engagements into outcomes through our proven 5-Step process
Step One
Nativo distributes content across our 10,000 media partners, which readers then engage with
Step Two
Seed audiences derives from privacy-safe signals collected from engagers demonstrating intent
Step Three
Machine-learning tech expands audience pool, mimicking audiences we already know engage
Step Four
Expanded audiences are targeted using learned signals that tell us who, where, how and when to reach desired audience
Step Four
Expanded audiences are targeted using learned signals that tell us who, where, how and when to reach desired audience
Step Five
Your ROI is boosted via enhanced performance from a more valuable audience of new engagers at scale
Better Performance
Without Cookies
At half the cost per acquisition, SPARC has proven to increase brand awareness and drive results
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Visit St. Pete/Clearwater was very impressed with the efficient and effective results from SPARC to reach our visitor profile within our targeted markets.

Results like this deliver meaningful engagement and a positive ROI from bookings measured by our media tracking products.

– EDDIE KIRSCH, DIRECTOR OF DIGITAL AND DATA FOR VISIT ST. PETE/CLEARWATER
Activate turn-key or take cookieless targeting a step further
Choose from hundreds of ready-to-use, high-performance segments derived from privacy-safe signals across Nativo’s vast network
Tailor unique segments using privacy-safe signals derived solely from an advertiser’s campaign data
For Publishers
Discover fresh audiences and maximized performance. By expanding audience pools & identifying intenders earlier in their buying journey, SPARC drives authentic brand connections that convert.
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For Advertisers
Drive growth across key revenue streams. Leverage SPARC to boost your bottom line with better performing direct-sold campaigns and attract larger ad budgets to scale your audience extension strategy.
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Auto
Finance
Pharma
Retail/CPG
Travel
Frequently Asked Questions
How does SPARC work?
What is a 'seed' audience?
What signals are collected to create SPARC Audiences?
How is census data used? 
Is SPARC fully privacy-compliant & free of personal identifiers if it uses census data?
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