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The Only Unified Platform for Tomorrow's Ad Formats. Nativo delivers meaningful content experiences to consumers, automates the way marketers distribute and analyze the impact of branded content, and enables media companies to sell, deploy and optimize paid native content across their properties.

The Only Unified Platform for Tomorrow's Ad Formats.
Nativo delivers meaningful content experiences to consumers, automates the way marketers distribute and analyze the impact of branded content, and enables media companies to sell, deploy and optimize paid native content across their properties.

 

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Main
(310) 658–5221

Publishers
(401) 654–6836
publishers@nativo.com

Sales
(347) 453–4003 ext 196
advertising@nativo.com

 
Team & Culture From the very beginning, our team has been at the forefront of native advertising. We are a group of passionate individuals who believe Native Content provides a rare opportunity to align business goals with a positive consumer experience. We view ourselves as technology pioneers dedicated to creating solutions that power a better user experience for advertisers, publishers and consumers.

Team & Culture

From the very beginning, our team has been at the forefront of native advertising. We are a group of passionate individuals who believe Native Content provides a rare opportunity to align business goals with a positive consumer experience. We view ourselves as technology pioneers dedicated to creating solutions that power a better user experience for advertisers, publishers and consumers.

Our Leadership

Justin Choi

President & CEO

Christopher Rooke

SVP of Strategy
& Operations

Jay Freedman

Chief Revenue
Officer

Jason Kalin

SVP of Publisher
Development

Oded Cohen

SVP of Engineering

Woo Kim

SVP of Finance

Lindsey Clarke

Managing Director

John Haake

SVP of Marketing

Justin Choi, President & CEO

Justin is a serial entrepreneur who founded multiple fast-growing businesses that collectively employ over 100 people: Cie Studios, an award-winning digital agency specializing in creating custom web and mobile apps for top brands; Cie Games, a venture-funded spinoff that builds leading casual games including Car Town, one of the top games on Facebook and iOS that has reached over 50 million players worldwide and featured partnerships with more than 40 major brands.

Nativo, Justin's 3rd venture, is a rapidly expanding advertising technology company that connects 2 of the most significant trends in online advertising: branded content and native ads. The Nativo platform enables publishers to easily activate, deploy and manage content-based native placements across their media properties. For marketers, Nativo extends the reach of their branded content with never-before-possible scale, targeting, and in-depth analytics. Already leveraged by top agencies and over a thousand publications, Nativo has established itself as the leading platform enabling this next generation of advertising.

Christopher Rooke, SVP of Strategy & Operations

Chris brings more than 15 years of digital, media and ad technology experience to his role as Senior Vice President Strategy and Operations. A tenured executive with a long history of breaking down barriers and driving business forward through the combination of drive, tenacity and creativity at companies like Social Vibe, CBS Television and King World Productions. Previously at SocialVibe, Chris built and led the teams responsible for publisher development, demand sales and client services and as a member of the executive team, he exponentially expanded the company’s reach, diversified into new audiences and content verticals, activated third party demand, and launch the first real-time exchange/SSP for rich media brand engagement across platforms.

Jay Freedman, Chief Revenue Officer

Jay Freedman is the Chief Revenue Officer for Nativo, responsible for all global managed & platform revenue. In two years, Jay grew Nativo’s sales team to a high-performing and well-respected revenue operation providing brand marketers with consultation on the new digital advertising ecosystem and driving innovative solutions on scaled brand content distribution.

"I joined Nativo because it is pioneering the next stage of digital advertising. Nativo has been hyper-focused on building an incredibly advanced platform that makes it easy for publishers to employ native advertising within a day and for advertisers to build and deploy native campaigns at scale within a matter of minutes.”

Prior to joining Nativo, Jay was SVP of Sales at interclick (Nasdaq: "ICLK") which he grew from a small ad network to a leading technology platform. It was acquired by Yahoo for $270 million enabling Yahoo to dramatically improve data-targeted solutions and optimize ROI for advertisers. Jay went on to lead the launch of Genome from Yahoo, a leading audience-targeting platform that resulted from the acquisition of interclick.

Jay most recently led the Technology and Telecom Vertical at Yahoo and managed marquee advertisers such as AT&T, Sprint, Verizon, T-Mobile, and Samsung.

Prior to his most recent position, Jay led the launch of Genome from Yahoo, a leading audience-targeting platform that resulted from the acquisition of Interclick. Prior to Genome's launch, he was SVP Sales at Interclick (Nasdaq: "ICLK"). Freedman grew interclick from a small ad network to a leading technology platform that was acquired by Yahoo for $270 million, as interclick enabled Yahoo to dramatically improve data-targeted solutions and to optimize returns for advertisers.

"I joined Nativo because it is pioneering the next stage of digital advertising. Nativo has been hyper-focused on building an incredibly advanced platform that makes it easy for publishers to employ native advertising within a day and for advertisers to build and deploy native campaigns at scale within a matter of minutes. Native advertising is the evolution of content marketing and Nativo has built a superior technology platform to power the category, so the opportunity at Nativo is a perfect fit for me."

Jason Kalin, SVP of Publisher Development

Jason Kalin brings to Nativo extensive experience in sales management, strategic partnerships and startup companies including over 10 years of providing monetization solutions to publishers. Jason previously served as Vice President of Publisher Development at Visible Measures, the leading independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. Prior to Visible Measures, Jason was Vice President of Business Development at Marchex, a leading mobile and online advertising company. Jason was also an early employee and Director of Sales at IndustryBrains, a B2B online advertising solutions startup that was acquired by Marchex.

Oded Cohen, SVP of Engineering

Oded Cohen was an early key engineer at EyeBlaster/MediaMind who quickly advanced to Director, then VP specializing in infrastructure, research & development. Oded was hands-on from the early days of coding, to staffing up and running a 70+ person global team.Oded and his team built MediaMind from a small start-up into the 2nd largest ad serving company in the world, handling billions of transactions per day.

Oded most recently served as a VP of Engineering at DG (Nasdaq: "DGIT"), via the 2011 acquisition of MediaMind. "I'm very much looking forward to helping Nativo change the world of online advertising. Nativo is the right size and right match for my experience, and most importantly the right opportunity. I am looking to advance the platform and take it to the next level."

Oded has a Master of Business Administration specialization in Strategy & Entrepreneurship and a Bachelor of Science in Electronic Engineering & Computer Science from Tel Aviv University.

Woo Kim, SVP of Finance

Woo has spent his entire career as a finance professional in the technology industry. He previously served as CFO at kikin, a mobile software developer. Before that he was SVP of Strategy and Business Development at LifeWatch (SIX: LIFE), a leading telemedicine company. Earlier in his career, Woo was on the founding team at Vonage (NYSE: VG), a unified communications firm, where he served as VP of Corporate Development. Woo began his career in investment banking where he advised technology companies on IPOs, capital raises and M&A transactions at firms such as Credit Suisse, Deutsche Bank and Revolution Partners/Morgan Keegan. Woo is a graduate of the Massachusetts Institute of Technology.

Lindsey Clarke, Managing Director

Lindsey Clarke joins Nativo from Krux where she oversaw its data-driven strategies for publishers worldwide as vice-president of global advertising strategy. Prior to that, Clarke expanded the publisher development group at Acxiom and has also held senior roles at AudienceScience and Rubicon Project.

Lindsey is helping drive Nativo’s global expansion as Managing Director for the newly launched London office. Lindsey brings to Nativo a deep, first-hand understanding of the immediate and long-term needs for EU marketers and publishers. She is tasked with building the company’s profile amongst European brands, agencies and publishers. The London office will initially focus on servicing the UK divisions of the US publishers currently on Nativo’s books. It will also attempt to strike local deals.

John Haake, SVP of Marketing

John Haake blends creativity with common sense to ideate pivotal messaging for the native platform leader. John is a natural storyteller who cut his teeth in creative rolls for major brands including Stetson, Democracy Jeans and Haier Appliances. More recently, John has concentrated on positioning the digital platforms that blend data and technology to make better advertising. Prior to Nativo, he was the CMO of Flashtalking where he helped reposition the longtime point solution as a primary ad server. Before Flashtalking, he served as CMO of Verve Mobile where reoriented the company from a mobile ad network to a self-serve platform for location-informed mobile. Prior to that he was VP of marketing at: [x+1] (acquired by Rocket Fuel), HookLogic, and Turn, where he helped introduce programmatic media buying to the industry. He is also a recognized thought leader who is regularly published and presents often at conferences and panels.

He explains what he does to friends and family this way: “You know the moment when you see an ad for exactly what you need two seconds before you realize you need it? I market the data-driven, people-based technologies behind that magic.”

Our Board

David ibnAle

Ed Cluss

Mark Terbeek

David Ibnale

David is a veteran investor from Advanced Vixeid Partners with over eighteen years of experience as an equity investor in small and mid-sized technology companies.

Prior to the formation of AV Partners, David was a Managing Director and Head of Technology Investing for TPG Growth LLC, the growth equity and middle market investment platform of TPG, the global private investment firm. Prior to joining TPG Growth, David was a Partner at Francisco Partners, L.P., a technology-focused private equity investment firm. David began his investing career as an Associate at Summit Partners L.P. David received his BA in Public Policy and a MA in International Development Policy from Stanford University, and received an MBA from the Stanford University Graduate School of Business.

Ed Cluss

Ed is a founding partner with Signia Venture Partners, an early stage fund dedicated to helping passionate entrepreneurs realize their vision and build impactful, high-growth ventures. Besides Nativo, Ed is a board member at Cie Games, Mind Pirate MomentFeed and Pepperdata. His past investments include Funzio (acquired by Gree) and Playdom (acquired by Disney). Earlier in his career he was CEO of InfoGear, developing and launching the original "iPhone" in 1997 (acquired by Cisco) and was also an executive with Aspect, the 2nd highest appreciating public stock company during his final 5 years with the company. Ed has BS and MS engineering degrees from MIT and received his MBA from the Harvard Business School.

Mark Terbeek

Mark is a partner with Greycroft Partners, based in the firm’s Los Angeles office. Mark focuses on investment opportunities in the digital media sector with an emphasis on online video. Previously, Mark was a partner with MK Capital, a venture fund based in Los Angeles and Chicago.

Mark also co-founded Jamcracker Inc., an early SaaS pioneer where he served as its vice president of corporate development. He also worked at McKinsey & Co., a management-consulting firm. Mark has led investments and served on the boards of Machinima, ZEFR, AwesomenessTV, DramaFever, Bladelogic, Kontiki and VPNet Technologies and he was a Board Observer at Exodus Communications. Mark is a graduate of DePauw University and the Stanford University Graduate School of Business.

Want to Join the Fun? We are looking for innovative, passionate individuals that bring more to the table than a resume. We seek imaginative thinkers that won’t settle for what is, but strive for what can be. APPLY NOW

Want to Join the Fun?

We are looking for innovative, passionate individuals that bring more to the table than a resume. We seek imaginative thinkers that won’t settle for what is, but strive for what can be.

APPLY NOW

Our Offices

Los Angeles

New York

San Francisco

Chicago

London

Los Angeles Office

200 N. Sepulveda Blvd
Suite 850
El Segundo, CA 90245

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New York Office

50 West 17th Street
3rd Floor
New York, NY 10011

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San Francisco Office

535 Mission Street
Suite 1728
San Francisco, CA 94105

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Chicago Office

320 W. Ohio Street
3rd Floor
Chicago, IL 60654

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London Office

WeWork – Sheraton House
16 Great Chapel Street
London W1F8FL

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