Our Story

Justin Choi is a serial entrepreneur, digital inventor, founder of 3 ventures and CEO of Nativo.

With more than a dozen key patents, the Nativo platform is the most advanced end-to-end ad platform, used by premium publishers to power their monetization strategies and by brands to create meaningful connections with consumers.

Previously, Justin founded Cie Digital, a hybrid innovation consultancy and venture studio. Cie Digital partners with both large enterprises and early stage startups to fund, build and accelerate innovation. At Cie Digital, Justin provides cross-industry strategic guidance to C-suite executives and first-time founders alike.

Cie Games was born of Cie Digital, producing one of the largest apps on Facebook and two top grossing mobile app games, including Racing Rivals. By licensing and advertising with brands from Ferrari to NASCAR, Justin incorporated brands within virtual gaming environments, reaching 70M+ players. Cie Games was acquired by Electronic Arts by way of Glu Mobile.

Justin is an expert in gamification, deep data analytics and social and mobile advertising.

Justin was born in South Korea to a single teenage mother. At age 11, Justin received his first computer, an Apple IIGS. A hefty investment for his small family, the computer changed the course of his life, exposing him to a rich array of experiences and disciplines from music to graphic design and programming. Justin has never stopped dreaming and inventing since.

Sarah Dale serves as Chief Revenue Officer at Nativo, the premier content technology platform, where she oversees the company’s buy-side media division. Sarah brings to Nativo a successful track record in media and content sales, previously working with large publishers, digital start-ups and content consultancies. Before joining Nativo, Sarah spent 10 years at The Wall Street Journal in sales and digital, ultimately leading the content studio to produce programs like Cocainenomics (Netflix) and Feeding America (Mini). Sarah has been a part of many award-winning initiatives and currently holds two Cannes Lions and D&AD Pencils.

Jason Kalin has been overseeing the company’s publisher strategy, sales and operations at Nativo since 2012. Prior to Nativo, he held various sales leadership and operations roles at Visible Measures, a video advertising-technology company, and Marchex, a leading B2B call and conversational analytics company. Jason was also an early employee and Director of Sales at IndustryBrains, a B2B online advertising solutions startup that was acquired by Marchex. Jason also serves as a RIHub Venture Mentor for entrepreneurs in the New England area and holds degrees in History & Education from Syracuse University.

Rob serves as Chief Financial Officer and leads the finance organization for Nativo. He brings extensive background and expertise in financial operations and strategy, mergers and acquisitions, financial planning and analysis, business intelligence, predictive analytics and data science, operational finance, revenue management, accounting and investor relations. Before joining Nativo, Rob served as Chief Investment Officer and CFO for VideoAmp, where he was integral to continued exponential growth including securing financing. Rob also served as CFO at OpenX, implementing an innovative industry-first publisher payment guarantee program. Prior to that, Leff spent 7+ years as Chief Financial Officer at Fandango, where he led the company through tremendous growth and global expansion, including the acquisitions of Flixster and Rotten Tomatoes among other major deals. Rob is a graduate from Northwestern University and has an MBA from Kellogg School of Management.

Marcelo Muniz is a highly experienced software development professional with nearly two decades of experience in the advertising and gaming industries. As the Vice President of Engineering at Nativo, Marcelo oversees the Engineering team, and he is focused on creating a cutting-edge, enterprise-grade advertising platform that is both scalable and reliable.

Prior to joining Nativo, Marcelo held a senior role at Cie Digital Labs, where he opened and managed their international R&D branch in Brazil. Marcelo's expertise in software development has been instrumental in driving innovation and growth for the companies he has worked for, and he is now bringing that experience to Nativo.

In addition to his work in the tech industry, Marcelo is also the co-founder of Dicionário Informal, the largest Portuguese online dictionary where users can create and share content. Marcelo's passion for technology and his commitment to creating innovative solutions are a driving force behind his success, and he continues to push the boundaries of what is possible in his role at Nativo.

‍

Mark serves as Chief People Officer and oversees the company’s people strategy and operations, with a focus on delivering groundbreaking people solutions that translate into greater employee engagement and a company where everyone feels like they belong. He is passionate about cultivating a purpose-led, values-driven, inclusive culture, balancing new technology with the human touch to create an inspiring people experience.

Before joining Nativo, Mark served as Chief People Officer for Zovio (Nasdaq: ZVO), an educational technology company, leading a team responsible for redesigning all aspects of the company’s people and culture strategy and led efforts to drive organizational transformation.

Mark also has served in senior human resources roles at ResMed (NYSE: RMD) and commercial leadership roles at Metagenics, Shire Regenerative Medicine, and Bard Peripheral Vascular. Mark is a graduate of the University of Southern California.