Our Story

Our Vision

Elevate advertising by enabling brands to unlock the power of content to engage and influence their audiences.

Our Mission

Nativo’s mission is to solve the mid-funnel and drive consideration by making content as easy to execute, scale, and measure as advertising.

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Nativo granted a patent related to the distribution and embedding of sponsored content -- U.S. Patent No. 9,286,622. Benefitting from a July 2006 filing date, the patent validates the major principles that have driven Nativo's current award-winning platform and branded content solutions.

Canvas: innovative, high-impact storytelling

Canvas is an immersive format that unlocks the full real estate in publisher environments. Now, you have even more room to tell your story, driving 1.3x higher time spent than traditional story-branded content.

Stories capture attention and encourages engagement

A high-impact format bringing the popular Stories format to premium publishers and designed for today’s mobile user, Stories returns 1.5x higher site traffic than comparable Instagram formats.

Native Video boosts awareness and views

An in-feed placement matching the publisher's look and feel that drives qualified views and 50% higher brand lift compared to pre-roll.

Native Display drives qualified users to brand destinations

Customizable and adaptable Native Display capabilities put your brand front and center.

Our Values

Our values are informed and influenced by every team member at Nativo. They are more than just words on a page—these principles guide how we make decisions and serve as a north star in helping us achieve our ambitious goals. They keep us grounded and ensure we remain true to who we are.


We thrive on improving the advertising ecosystem.


We build products and sophisticated platform features unlike anywhere else.


We develop superior technology: efficient, simple and intuitive.


We work collaboratively to build smarter, more meaningful solutions.


We lead by example, acting strategically to make advertising better.


We celebrate good wins, good deeds and good people.

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We Succeed Together
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We Choose Speed
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We Improve Everything We Touch
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We Are Strengthened by Our Differences
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We Are Passionate About Extraordinary Service


Justin Choi

President & CEO

Jason Kalin

Chief Business Officer

Rob Leff

Chief Financial Officer

Marcelo Muniz

VP of Software Engineering

Mark Putrus

Chief People Officer

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