Our Story

Who We Are

Together, we are bridging the gap between content and advertising. Our team is reimagining an advertising ecosystem that is more impactful for advertisers and publishers, while also delivering an improved, more meaningful consumer experience.

Our Mission

Nativo’s mission is to create more meaningful connections between brands and consumers, enable premium monetization for publishers, and improve the experience of advertising for everyone.

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Nativo granted a patent related to the distribution and embedding of sponsored content -- U.S. Patent No. 9,286,622. Benefitting from a July 2006 filing date, the patent validates the major principles that have driven Nativo's current award-winning platform and branded content solutions.

Canvas: innovative, high-impact storytelling

Canvas is an immersive format that unlocks the full real estate in publisher environments. Now, you have even more room to tell your story, driving 1.3x higher time spent than traditional story-branded content.

Stories capture attention and encourages engagement

A high-impact format bringing the popular Stories format to premium publishers and designed for today’s mobile user, Stories returns 1.5x higher site traffic than comparable Instagram formats.

Native Video boosts awareness and views

An in-feed placement matching the publisher's look and feel that drives qualified views and 50% higher brand lift compared to pre-roll.

Native Display drives qualified users to brand destinations

Customizable and adaptable Native Display capabilities put your brand front and center.

Values

Our values are instilled into everything we do. They’re reflected in the platform we built, the relationships we have with our clients and our dedication to improving the advertising ecosystem. They’re also the framework for the environment we strive to provide for our most valuable asset: our employees. Here’s how our company values show up in the work we do every day.

Passion

We thrive on improving the advertising ecosystem.

Innovation

We build products and sophisticated platform features unlike anywhere else.

Execution

We develop superior technology: efficient, simple and intuitive.

Teamwork

We work collaboratively to build smarter, more meaningful solutions.

Leadership

We lead by example, acting strategically to make advertising better.

Celebration

We celebrate good wins, good deeds and good people.

Leadership

Justin Choi

President & CEO

Raquel Cadourcy

Chief Marketing Officer

Sarah Dale

Chief Revenue Officer

Jason Kalin

Chief Business Officer

Rob Leff

Chief Financial Officer

Mark Putrus

Chief People Officer

Eugene Cherny

SVP of Product

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