Nativo Blog

The Connection Effect

Learn how top brands are using native advertising to drive engagement, with tips, trends, and tools to help your content work harder.
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Predictive Audiences 101

How AI Can Deliver Improved Monetization for Publishers

Four areas where AI can bolster the bottom line while preserving a premium content ecosystem

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People & Passions

How Ads Are Shaping Kids' Perspectives and How Brands Can Repair This Fraught Relationship

By Jaret Posmentier, Director, Partner Solutions at Nativo

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Case Study

How a Tourism Board Engaged Diverse Travelers with Curated Content Through Nativo

Nativo partnered with a tourism board to create tailor-made content aimed at fostering engagement among Black travelers

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Case Study
Predictive Audiences 101

Leading DMO Uses Stories with SPARC, powered by Nativo Predictive Audiences, and Sees 80% Increase in Click Through Rate

Nativo worked with tourism company to boost statewide travel among locals

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Holiday Goes Digital: Generating Holiday Sales From Home

Retail TouchPoints | October 16, 2020 This holiday season, focus on recreating multi-sessional shopping carts online.

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Content Marketing 101

Here's a Checklist on How To Translate Data Into Compelling Insights

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight.

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Content Marketing 101

Here's How To Build & Retain Loyalty Through Content

In case you missed it, here's how to build and retain loyalty through content.

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Google Chrome’s Cookie Ban Is Good News For Google — And Maybe Your Privacy

Recode | January 16, 2020 CEO Justin Choi breaks down the impact of Google’s cookie ban.

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Content Marketing 101

Guide: An Intro to Standard Content Consumption Metrics

Essential content marketing metrics: A glossary of terms for success

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