Nativo Blog

The Connection Effect

Learn how top brands are using native advertising to drive engagement, with tips, trends, and tools to help your content work harder.
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The Challenges Commerce Execs Must Address Before Hurtling Into Advertising

Total Retail | December 19, 2019 Commerce companies face unique AdTech challenges.

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The Beauty Of (Demand) Variety

Direct access to specific inventory is attractive to buyers, but many need scale. As a result, publishers need backfill demand for unsold inventory.

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Content Marketing 101

Maybe Don't Give Your Audience the Benefit of the Doubt: The Case for Simplifying Finance Content

Simplifying the Complex World of Money Management for Younger Audiences

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The 5th Annual Nativo Summit: Elevate 2019

This year’s annual summit focused on elevating our core products straight into outer space.

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Research

Telemedicine: Always the Bridesmaid?

Unraveling the Truths, Challenges, and Opportunities for Brands

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Case Study
Content Marketing 101

TAN Delivers 24% Increase In Qualified Website Traffic With The Nativo Ad Platform

Nativo worked with TAN to implement new technologies that would solve two major pain points.

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Contextual Targeting 101

Sweet Solutions For A Cookie-Less World

ClickZ | March 26, 2020 - Leveraging contextual targeting, personalized content and publisher data are key in a cookieless world.

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Case Study

Nativo Partnered with Alaska Travel Industry Association to Promote Alaska as a Year-Round Destination

Nativo worked with ATIA to promote increased tourism while helping safeguard Alaska's natural wonders and cultural heritage

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The Programmatic Guide To Supply Path Optimization (SPO)

Not all “direct” is created equal.

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