comScore US Study Shows True Native
Outperforms Industry Benchmarks


As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a powerful tool to influence consumer behavior at all stages of the decision-making process. 

Nativo commissioned comScore to evaluate brand metrics from 25 national campaigns and determine True Native’s impact at critical stages of the purchase journey.

comScore_Nativo_study

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