eBook: Bridging The Gap Between Awareness and Action

Using branded content to influence decision making

Branded content is one of the most versatile and powerful tools in a marketer’s arsenal, and everything from tone to format to call-to-actions to interactive elements is an opportunity to tailor your messaging, deepen your resonance and influence consumer decision-making. If you want to influence consumer decision-making, the mid-funnel is where you need to be.

Download our eBook to learn how to:

  • Identify the 3 distinct consumer segments
  • Understand the tone and format needed for each user segment

Check out our on-demand webinar to learn more now!

Resources

Deals & Packages

The Ultimate Guide to Maximizing Brand Impact During the Back-to-School Season

Connect authentically with the vibrant community of students, parents, and educators

Predictive Audiences 101
Research

How to Unlock Marketing Success with SPARC: A Superior Alternative to Cookie-Based Targeting

SPARC represents the future of audience targeting

Webinar

Stale Cookies: It's Time To Move On Even As Google Keeps Stalling

Watch our on-demand webinar to learn recent developments and strategies for advertisers to reach audiences effectively, while maintaining user privacy.