eBook: Bridging The Gap Between Awareness and Action

Using branded content to influence decision making

Branded content is one of the most versatile and powerful tools in a marketer’s arsenal, and everything from tone to format to call-to-actions to interactive elements is an opportunity to tailor your messaging, deepen your resonance and influence consumer decision-making. If you want to influence consumer decision-making, the mid-funnel is where you need to be.

Download our eBook to learn how to:

  • Identify the 3 distinct consumer segments
  • Understand the tone and format needed for each user segment

Check out our on-demand webinar to learn more now!

Resources

Predictive Audiences 101

Predictive Audiences: A Path to Improved Monetization for Publishers

How to enhance user engagement and open new avenues for monetization

Case Study

Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

Nativo worked with sports drink brand to boost sales

News
Press

A Return to Content: Why Advertising’s Original Premise is 2025’s Most In-Demand Opportunity

CMO Alliance | Why brands should prioritize relevance and seamless storytelling