eBook: Bridging The Gap Between Awareness and Action

Using branded content to influence decision making

Branded content is one of the most versatile and powerful tools in a marketer’s arsenal, and everything from tone to format to call-to-actions to interactive elements is an opportunity to tailor your messaging, deepen your resonance and influence consumer decision-making. If you want to influence consumer decision-making, the mid-funnel is where you need to be.

Download our eBook to learn how to:

  • Identify the 3 distinct consumer segments
  • Understand the tone and format needed for each user segment

Check out our on-demand webinar to learn more now!


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