Great insights are a starting point—not a finish line. They should be actionable and natural to build upon.
In case you missed it, here's a simple checklist that will help ensure you’re truly communicating insights.
And check out “Uncover the Story in Your Data: Translate Insights Into Compelling Content”, on demand now!
While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight.