Remember when you learned how to ride a bike?
It was likely a bit daunting at first and possibly required several practice attempts, but once it clicked you were able to push the pedals into freedom every time you got on the bike. Guess what? Native direct sales tends to be a very similar learning process. The format is new, but it begins to click as you master it through practice.
The vast majority of publisher sales teams are skilled in selling display and video inventory to agencies and brands. Both of these formats offer different value to buyers. For example, display is often used for conversion-based performance, while video might be appealing from a brand awareness perspective. Native inventory is no different. It is important to understand the value of native formats and how each one would be attractive to different buyers. Additionally, truly understanding all of your inventory options can expand sales opportunities. Learning this foundational information can change both the tone and outcome of your native sales meetings. Let’s get started!
Speaking the language of the buyer, connecting inventory formats to outcomes, and knowing your inventory options can exponentially increase the success of your native sales meetings. Just like riding a bike, it might feel nuanced at first but will be smooth sailing once you get the hang of it. For more practice, feel free to reach out to your Nativo Account Manager.
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