When choosing a programmatic exchange, what are the most important features that you look for? Are you looking for an exchange that helps you maximize Cost-Per-Action (CPA) or are you more concerned with delivery and scale with the objective of increasing brand awareness or driving sales? Whatever the case, as programmatic buyers you have specific needs and finding the right exchange is vital to campaign success.

So how can you ensure that you are partnering with the right native provider who can meet all of your needs? Nativo is here to help. Nativo’s programmatic exchange gives buyers access to the largest scale of native inventory directly from premium publishers with high performing inventory across unique formats. Going beyond the Open Exchange, Nativo’s Private Marketplace and Programmatic Guaranteed solutions provide flexible options allowing you to build tailored deals to meet your individual campaign goals.

Private Marketplaces

Built For: Programmatic teams with a need for high performing inventory at scale, specific targeting criteria and premium products.

Key Benefits

• Premium Scale: Full access to Nativo’s inventory with exclusive publishers and placements beyond the Open Exchange
• Tailored Packages: Curated inventory built specifically for your individualized KPIs
• Premium Formats: Choose from unique native formats such as Native Display, Native Video or Nativo’s exclusive Native Article to support unique business goals
• Increase Performance: Lead with your best creative variations by leveraging Nativo Performance Optimization (NPO)
• Strategic Support: Dedicated Nativo Programmatic Strategists to help with deal implementation, asset management and optimization strategy
• Flexible Deal IDs: Create organization-wide deals for multi-team access

Programmatic Guaranteed

Built For: Brands with tight campaign delivery goals within specific flight dates (i.e. product launches)

Key Benefits

• Delivery Guaranteed: Reserve inventory and take the worry out of campaign delivery
• Controlled Pricing: Determine a fixed rate to secure the most premium inventory
• Tailored Deals: Curate inventory built specifically for your individualized KPIs
• Premium Formats: Choose among unique native formats such as Native Display, Native Video or Nativo’s exclusive Native Article to support unique business goals
• Increase Performance: Lead with your best creative variations by leveraging Nativo Performance Optimization (NPO)
• Strategic Support: Dedicated Nativo Programmatic Strategists help assist you on implementation, asset management and optimization strategies

Managing programmatic marketplaces can be difficult. With Nativo, it doesn’t have to be. Let the programmatic native experts help you find the right solution for you and your team. Reach out today to learn more about Nativo's Programmatic Solutions.