The Connection Effect
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Marketing To Machines: A New Performance Strategy In The Age Of AI Agents
AdExchanger | In a world where AI agents are the new gatekeepers, content marketing is not just a brand builder.

How to Plan Back-to-School Campaigns in a Tense Economic Environment
Retail TouchPoints | Why leading with value, trust and consumer-first solutions matters this BTS season
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Why the End of Cookies Spells a Brighter Future for Online Advertising
Celebrating the Demise of Third-Party Cookies: A Brighter Future for Digital Advertising and Data Practices

Nativo Hires TripleLift Veteran Michael Lehman as Its New President
Seasoned adtech leader will focus on strategic growth opportunities in programmatic, unique partnerships, and international expansion
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We Gave MFA Sites Their Power. Here’s What Happens When We Take It Away
By Justin Choi, Founder & CEO, Nativo

How Publishers Can Differentiate Their Sponsored Content Initiatives
Sponsored content is making a comeback. Here's how publishers can differentiate theirs to achieve objectives.

They’re Ignoring Your Ads, It’s Time to Rethink Your Strategy
Brands must stop interrupting and provide valuable content and native ads that meet consumers at the right time and place
